CONTACT PROJECTS EXPERIENCE INFO
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PHILIP CRONERUD
CREATIVE DIRECTION + BRANDING
01/02/2020
PHILIP CRONERUD IS A SWEDISH-BORN CREATIVE WITH A DECADE OF GLOBAL BRAND EXPERIENCE, A COMBINATION OF A STRATEGY AND DESIGN. HE AIMS TO MATCH CREATIVITY AND MARKETING, ENJOYS THE DIFFERENCE IN VIEWERS AND THRIVE WHEN GIVEN THE OPPORTUNITY TO FORM CONCEPTS FROM BEGINNING TO END. HE ATTEMPTS FOR HONEST, ORIGINAL AND TRUE COMMUNICATION BY PARTNERING WITH PEOPLE AND BRANDS WHO HE ADMIRES. HE CURRENTLY WORK IN CUPERTINO, CALIFORNIA (2015–PRESENT) AS AN ART DIRECTOR IN APPLE’S GLOBAL DESIGN GROUP. WHERE THEY OVERSEE ALL OF APPLE’S ADVERTISING AND MARKETING TO ENSURE THE FLAWLESS DEVELOPMENT AND IMPLEMENTATION OF WORLD-CLASS COMMUNICATIONS THAT PUSHES THE APPLE BRAND FORWARD. IN THE ROLE HE FOCUSES ON DEVELOPING CREATIVE SOLUTIONS IN A VARIETY OF CAMPAIGNS, ACROSS A BROAD RANGE OF PROBLEMS AND MEDIA, INCLUDING ADVERTISING, GRAPHIC DESIGN, CORPORATE ID, INTERACTIVE, PACKAGING, AND COLLATERAL. PRIOR MOVING TO SAN FRANCISCO, HE WORKED AT WIEDEN+KENNEDY AMSTERDAM (2011–2015), PRINTED PAGES, IT’S NICE THAT (2013–2015). PHILIP FOUNDED MEDIUMEXTRABOLD® WHICH STARTED AS AN EXTENSION OF HIS GROWING INTEREST IN TYPOGRAPHY. COMMISSIONED TO DESIGN ALPHABETS IN USE FOR COCA-COLA (USA), HEINEKEN (NL), COBRA MUSEUM OF MODERN ART (NL), FOAM MAGAZINE (NL), VOO BERLIN (GER), AND SMÖRGÅSBORD (NL). THE WORK HAS BEEN RECOGNIZED INTERNATIONALLY AND PART OF THE ARCHIVE OF THE KLINGSPOR MUSEUM IN OFFENBACH FOR MODERN BOOK PRODUCTION, TYPOGRAPHY, AND TYPE. HE’S HAD THE PRIVILEGE OF WORKING FOR FORTUNE 500 COMPANIES SUCH AS APPLE, NIKE, AUDI, COCA-COLA, HEINEKEN, ELECTRONIC ARTS AND MORE. COLLABORATORS INCLUDE ANTON CORBIJN, SCHELTENS&ABBENES, ANDREW ZUCKERMAN, BONSOIR PARIS, CHAD MOORE, JASON NOCITO, GREG WHITE, BRUNO DRUMMOND, GEMMA TICKLE, JOHN SHORT, WYNE VEEN, OSMA HARVILAHTI, MAURIZIO DI IORIO, JONATHAN ZAWADA, MARCEL CHRIST, LERNERT & SANDER, ROBIN BROADBENT, HAW-LIN, DOUG ROSA, MARCUS GAAB, QIU YANG, LETMAN, OWEN SILVERWOOD AND MORE.